About us

About Us — The Story of Luca Berroli

Welcome to Luca Berroli — a name that stands for style, craftsmanship and timeless elegance. For many years, we have created, sourced and curated jewelry pieces that do more than enhance beauty — they tell stories. From refined bracelets and elegant necklaces to modern earrings and sophisticated watches, our collections are made to inspire and connect across generations.

What once began as a small dream has grown into an internationally recognized jewelry brand with customers around the world. Our name has become synonymous with trust, quality and a deep passion for meaningful design.

Our History — Craftsmanship & Passion

The story of Luca Berroli started with a clear mission: to create high-quality jewelry that is not only beautiful, but also durable, meaningful and unique. What began as a modest workshop developed into a brand with a rich heritage, known for excellence and refined design.

Over the years, we opened boutiques and showrooms in iconic cities such as New York, Boston and London. Our in-store teams were admired for their warm service, attention to detail and expertise in jewelry craftsmanship and styling.

Today, these memories remain an important part of our identity and are occasionally featured in our brand visuals to honor our journey.

The Shift to Online — From Now On, Fully Digital

Many customers ask why we still use footage of our former physical stores in some of our advertisements. These images represent our heritage, our identity and the history that shaped us.

Although our physical stores have now closed, Luca Berroli will continue digitally from this moment forward. We have chosen a fully online approach, allowing us to serve customers worldwide in a way that matches today’s trends and expectations.

From now on, our webshop is the heart of Luca Berroli — a place where our entire collection comes together and where quality, service and trust remain at the forefront.

This clarification is important for many of our customers, especially because some of our ads still contain videos of our former stores. These visuals honor our journey, but Luca Berroli now operates entirely online.

Our Philosophy — Timeless Jewelry with Meaning

At Luca Berroli, we believe jewelry is more than an accessory. Jewelry represents memories, emotions and milestones captured in a tangible form. That’s why every stone, every material and every detail is carefully selected. Our collection consists of pieces that:

  • remain timeless

  • are made to last

  • are thoughtfully designed

  • suit any occasion

Whether you are looking for a classic watch, a delicate gold necklace or a bold bracelet, Luca Berroli always offers a piece that captures your personal style.

Quality First — What Makes Luca Berroli Unique

The name Luca Berroli has been built on trust and excellence. We proudly ensure that:

  • our materials are carefully selected

  • our designs are unique and refined

  • every product undergoes strict quality inspection

  • you receive honest, personal advice

  • our customer service is genuine, warm and committed

Our Customers — The Heart of Luca Berroli

Without our customers, our story would not exist. From the first visitors in our physical stores to the loyal online customers who shop with us today: you have shaped Luca Berroli into the brand it has become.